Taj Hotels has been recognized as a vital supporter of Maldives tourism during the country's Golden Year of Tourism, which commemorates the industry's five-decade history in the Maldives.
Several institutions were recognized in a glittering event yesterday night at CROSSROADS Maldives as part of the "Appreciation Awards Ceremony" put on by the Maldives Ministry of Tourism.
The President of the Maldives, Ibrahim Mohamed Solih, Vice President Faisal Naseem, Chief Justice, Ahmed Muthasim Adnan, cabinet ministers, members of parliament, as well as representatives from the travel and tourism industry and foreign attendees, were among a delegation of high-level dignitaries who graced the event. They all emphasized how important the tourism industry players have been in boosting the country's achievements and positioning it as the world's leading destination.
Taj Hotels, which began with a small number of hotels in 1972, gradually increased its portfolio over the course of the last 50 years and today includes 115 luxury resort properties, with an ambitious goal of 2 million tourist arrivals by 2023. The company continues to be the most recognizable in South Asia and was just named the world's strongest hotel brand for the second year in a row. This recognition strengthens Taj's dedication to operational excellence, distinctive hospitality, and values in the Maldives as it works to surpass visitors' expectations and those of the international tourism sector.
The hotel chain has had several opportunities to work closely alongside the authorities as a result of the proximity of Taj Exotica Resort & Spa and Taj Coral Reef Resort and Velana International Airport (VIA). Taj has demonstrated its key brand principles of “building trust in our stakeholders and a keen awareness of the community” on numerous times by accommodating guests throughout the Covid-19 pandemic, according to government protocols, and cooperating on other initiatives.
The Golden Jubilee celebrations in the Maldives offer Taj Hotels a wonderful opportunity to reaffirm their commitment to the prosperity and preservation of the far-flung coral islands. As a result, the organization is credited with creating Paathya, a ground-breaking program that is a first in the industry and focuses on environmental stewardship, social responsibility, excellence in governance, heritage preservation, value chain transformation, and sustainable growth. As the Maldives moves closer to becoming a “dream destination,” this global vision perfectly aligns with the nation’s tourism objectives.