Pick Maldives has launched the third edition of its photobook at the Condé Nast Traveller Luxury Travel Fair 2022.
According to Pick Maldives, the third edition of its photobook celebrates the Golden Jubilee Year of Maldivian tourism.
The photobook was launched by Maldivian Tourism Minister Dr. Abdulla Mausoom at the Luxury Travel Fair 2022 underway in Olympia London, UK, on Sunday.
Mausoom visited Pick Maldives’ stall at the Luxury Travel Fair 2022 with top Tourism Ministry officials and tourism industry leaders.
Launching the photobook, Mausoom thanked Pick Maldives’ founder Riaayath Abdul Majeed for his contribution to the promotion of Maldivian tourism industry.
“We appreciate the initiative taken by the youth in tourism business ventures and destination marketing and promotion. Young business owners, please tick and pick Maldives,” he said.
Pick Maldives’ photobook features images of Maldives’ natural beauty and reviews and quotes from tourists. The creative photobook is a high-quality print developed as a luxury souvenir. It is distributed based on the B2C (Business to Customer) marketing model, delivered to global influencers, bloggers and celebrities through DHL.
Pick Maldives launched its first photobook at the ITB Berlin 2018.
Pick Maldives’ photobook has also been distributed at international fairs like ITB, ATM and WTM, and at travel exhibitions in big cities like Dubai, Paris, Moscow, and Munich.
The Luxury Travel Fair 2022 is one of the biggest and most exclusive travel and trade fairs held in Europe. Pick Maldives is the sole representative from Maldives at this year’s fair.
The fair saw some 100 exhibitors, and attracted some 12,000 of UK’s wealthiest 10 percent.