Maldives Marketing and Public Relations Corporation (MMPRC) has teamed up with Travel Weekly to kickstart a significant campaign to carry out a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom.
Travel Weekly is one of the leading travel and trade publications in the UK, popular within the tourism industry.
The three-month campaign will take place from July until the end of October. Maldives is to be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media advertisements and solus emails where the latest developments to the travel and trade industry within the country will be relayed to readers.
The objective of this campaign is to reassure tourists in the UK that Maldives remains a safe and secure destination to travel to after COVID-19 in addition to promote Maldives as an ideal choice for long haul travels.
Photos and publications will present Maldives as a country with geographically isolated islands which will be safe to travel to in the future as well. Moreover, a list of exciting activities for tourists to experience on vacation will also be available.
With the UK being one of the leading markets in terms of arrivals to the Maldives, MMPRC continues in its efforts in popularizing the destination within the UK. In 2019, Maldives was promoted by conducting several media familiarization trips, participating in WTM London 2019, placing outdoor advertisements in prominent locations in the UK and through other means.
This year, Maldives was promoted via the BBC Travel Show and in the UNITE Indian Ocean & Middle East Event and CNN as well. In 2019, a total of 125,199 visitors from UK arrived in Maldives whereas this year, there were 7,288 visitors prior to the lockdown.
