Ever heard of a national travel loyalty program? Well, Maldives, the world's leading travel destination, has one, and Crossroads Maldives is the first official partner of the program. Last year, Maldives became the first nation in the world to introduce such a program as it bounced back from the pandemic lockdown.
Crossroads Maldives, the first integrated resort in the Maldives, has officially signed as the first partner of Maldives Border Miles program, a loyalty program launched by Maldives Immigration in collaboration with Maldives Marketing and Public Relations Corporation (MMPRC) and Tourism Ministry to incentivize repeat visitors.
Enrollment in the Maldives Border Miles program is open to all tourists who visit Maldives and visitors will acquire points for each border crossing, as well as additional points for visits to celebrate special occasions. Visitors enrolled in this program will move through three tiers – Aidha' (bronze), Anthara (silver), and Abaarana (gold) – as they acquire points. The points will earn them special benefits and privileges in the most sought after travel destination in the world.
Moving up to Aidha’ will require 500 points, Anthara 2,000 points, and Abaarana 4,000 points. Visitors will receive special discounts and exclusive services through Maldives Border Miles’ partners, with the benefits increasing as they move up the tiers.
The opportunity to become partners of Maldives Border Miles is open to all registered tourist establishments and businesses operating in the Maldives.
