Maldives Marketing and Public Relations Company (MMPRC) and Visit Maldives have begun a social and digital marketing campaign with Odigeo, one of the top online Travel Agencies in France.
The campaign is to increase destination awareness and boost arrivals to Maldives during the low season. The three-month campaign will run from January 7, 2021, to March 7, 2021.
Odigeo is a high-end OTA in France with a worldwide audience of 1.6 million unique monthly visitors on its Opodo website. Furthermore, it has 419,000 fans on Facebook and 64,000 followers on Instagram.
The partnership with Odigeo was created to promote Maldives to feature, destination products, photos, videos, and maps. Moreover, the culture, gastronomy, and unique adventures of Maldives will also be featured as well as flight details and information of the products of Maldives.
Apart from this, a dedicated email about the destination will be sent to Odigeo’s customers already familiar with Maldives.
This email will showcase Maldives as one of the most preferred and safest destinations to travel to during this period, due to the naturally distanced islands and unique geographical formation of the country.
Maldives will be promoted through Odigeo’s Facebook posts to an extensive audience of followers and retarget the Opodo users.
France is an important market for Maldivian tourism and was ranked seventh as the highest performing markets to Maldives. After Maldives reopened its borders in mid-July 2020, a total of 5,677 tourists arrived from the market up until December 2020.
